Golden State Warriors star Draymond Green has long been associated with Nike. However, in March 2020, Green made the transition from Nike to Converse, one of Nike’s subsidiary companies. Green signed a multiyear, multimillion-dollar shoe deal with Converse, making him one of the company’s premier faces.
At the time of his deal, Green was considered the brand’s highest-profile athlete signing since Miami Heat legend Dwyane Wade. However, Green was later joined by OKC Thunder star guard Shai Gilgeous-Alexander, who signed with Converse shortly afterward in July 2020.
The collaboration between Green and Converse aims to solidify the brand’s presence in the basketball world. With Green’s impressive career and popularity, Converse hopes to capitalize on the association and further expand its market share in the competitive athletic footwear industry.
As Green and Gilgeous-Alexander join the Converse family, the brand continues to grow its roster of talented athletes. This growth not only benefits the company but also allows these athletes to represent a classic brand and build their personal brand in the process.
In conclusion, the signings of Draymond Green and Shai Gilgeous-Alexander have further bolstered the presence of Converse in the world of basketball. As the brand continues to secure high-profile athletes, it sets the stage for more growth and success both on and off the court.
