Golden State Warriors icon Stephen Curry was reportedly paid $35 million to be the ambassador of global cryptocurrency company FTX before its collapse last year. This claim was made by best-selling author Michael Lewis in his latest book, Going Infinite. The book details the rise and fall of FTX and its founder, Sam Bankman-Fried.
During an interview with 60 Minutes this week to promote his new book, Lewis revealed that FTX aspired to be the crypto company of choice for high-profile sports celebrities. Among the chosen athletes was nine-time NBA All-Star Curry.
Lewis further elaborated on the intentions of FTX during his interview, stating that the company wanted to establish itself as a prominent name within sports communities. By recruiting popular athletes like Stephen Curry, FTX hoped to create hype and excitement around their brand.
Despite the significant investment in Curry as their ambassador, FTX ultimately collapsed in 2021. The reasons behind the company’s downfall remain unclear, but it highlights the fragile and uncertain nature of the cryptocurrency market, even for those backed by high-profile figures.
In conclusion, Stephen Curry’s association with the now-defunct FTX demonstrates the volatility and risk associated with cryptocurrencies. As the market continues to evolve, it remains crucial for individuals and businesses to carefully evaluate their investments and partnerships in the crypto space.
