Jessica Pegula announced a new collaboration with Stella Artois through a hilarious advertisement before her highly anticipated semifinal clash against Elena Rybakina at the 2023 Miami Open. On March 29, Stella Artois, the official beer sponsor of the Miami Open, announced their partnership with Frances Tiafoe. Tiafoe shared the news in an Instagram post, under which Pegula inquired how to secure a deal with the brand.
Jessica Pegula secures a brand deal with Stella Artois
Jessica Pegula joked that nobody was willing to pay her for a feature, which prompted a response from Stella Artois. The saga was then detailed in Jessica Pegula’s announcement that she had secured a brand deal with Stella Artois. The advert showed the World No. 3 enjoying her time meeting fans at the Miami Open between sips of her Stella Artois drink. Pegula will be teaming up with the brand for their Perfect Serve program, which seeks to make tennis more accessible to fans by offering them the opportunity to win tickets and VIP packages for the biggest tournaments in the sport.
Frances Tiafoe reacts to Pegula’s partnership with Stella Artois
Upon learning the news, Frances Tiafoe joked about being entitled to a commission from Pegula as he was supposedly the catalyst behind her new deal with the brand. He posted, “Hahahahhaha nooo wayyy this is real I need a commission I put you on.”
Jessica Pegula prepares for ‘great test’ against Elena Rybakina
Jessica Pegula booked a semifinal spot at the 2023 Miami Open after a thrilling encounter against Anastasia Potapova in the quarterfinals. The World No. 3 saved two match points and overcame a lengthy rain delay to reach her seventh WTA 1000 semifinal. Pegula was all praise for Elena Rybakina ahead of their semifinal clash in Miami. She lauded the Kazakh as well as World No. 2 Aryna Sabalenka as the “ones to beat” on the WTA tour. Jessica Pegula leads 2-0 in her head-to-head against Elena Rybakina, with her most recent win coming at the 2022 Guadalajara Open.
